Plan the future — benefits of a strategy session

Planning ahead and foreseeing the future of a company might be a challenge. Even if the leadership meets every week to strategise and plan, more often than not, they meet the dead end. What’s the reason and how to change that once and for all? The answer is nothing else but a right strategy session.

We meet and then what?

What is a strategy session, and why should you decide to hold it? Generally, it’s a meeting of the company’s leadership with a competent strategist. The session aims to plan future actions for the business, improve (or create from the scratch) a successful brand and make it stand out from the crowd. The process might last a few hours up to a few days, depending on the state of the business and its goals.

A well-conducted strategy session consists of two parts. It starts with getting to know each other, or, rather, getting to know the brand. The brand strategist gets an insight into the company. It’s no sense to play hide-and-seek at this point, as the session is for your own good. The strategist will want to know about the industry, the business itself and its operations, but also a tad bit about the leadership, the core values of the brand, its competition and the target audience. The second part of the session is planning on the basis of the gathered information.

What does a strategy session give you?

A well-conducted planning session is like giving you a helping hand in a time of crisis. It might really work wonders. The strategist is an experienced specialist, and that in itself is a great advantage. Innovative ideas, unbiased opinion and knowledge are what the strategist brings to the table. The person from the outside, not involved personally in the company’s operations, is an opportunity to see the potential where the leadership couldn’t. The strategist has all that's essential to make it work — to make the business work. What’s more, the vast knowledge helps bring the brand closer to the audience and distinguish it from the competition. The strategy session makes the business float when it was on the verge of sinking.  

To book your strategy session visit - https://bit.ly/3c6uxrS

Websites built to sell

A website is to your online business is as physical shop front is to your offline business. It is one of the most essential parts of your online success. The key is to leave a lasting impression on the visitors who land on your page. If your website doesn't demonstrate professionalism, credibility and attention to the smallest details like high end memorable branding or thoughtful font selection, clients might be scared away. You don’t want to create an impression that your website is one of those sites created hurriedly for scam purposes, do you? Not to mention that 75% of your web visitors will judge your credibility based on web design. Apart from the products or services you offer, a professionally designed website can be one of the differential areas of the business. Remember that the online world is immersed with a huge number of sites. While the majority of these sites are bogus, there are a huge number of others which are marvellous; therefore, you are up against a very stiff competition. If you can get a moderately priced web design that looks professional and which is of high quality, then you would have conquered one obstacle to competing online.

Professional website will make your advertising effort much simpler in light of the fact that you won't be disappointed with high bouncing rates—since Google uses your bouncing rates statistsics against your with regards to search engine ranking. This is because professionally designed site generates confidence and interest. It also assures the potential clients that you are serious with your business, and you are there to stay-who wants to deal with a scam website that can disappear overnight?

Thus, a professional, quality, and credible website forms a basis of your longevity. It also ensures that your brand identity is noted.

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Design is not just aesthetics. It is much more than what we see.

Good design is not just what looks good. It also needs to perform, convert, astonish, and fulfil its purpose. It can be innovative or it might just get the job done.

1. Good design is innovative - it can both be a break-through product or service, and a redesign of an existing product or service. A break-through product adds a before unseen value and function to the market and the user, while a redesign improves an existing product. Innovative design always develops in tandem with innovative technology, and can never be an end in itself.

2. Good design is functional - useful design fills its intended function – and likely both a primary and secondary function. A useful design solves problems and through its design, it optimizes a given functionality.

3. Good design is aesthetic - an aesthetic product has an inherent power of being able to fascinate and immediately appeals to its user’s senses. Only well-executed objects can be beautiful. The aesthetic quality of a product is integral to its usefulness because products used every day have an effect on people and their well-being.

4. A good design is intuitive - it explains itself and makes a user manual unnecessary. A design makes how to use, perceive, and understand a product obvious. A good design explains its function. It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.

5. A good design is a good business - assuming a product is designed to sell, a good design does well in the competition and stands out in a competitive market. Good business means a positive profit, why a good design sells well.

6. A good design is long-lasting - in a society of over-consumption, a good design has an important objective. It builds on sustainability in the sense that design and materials are durable and not just a trend. Waste and over-consumption is not a part of good design. It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society #innovate

Questions / Enquires - hello@RadkaAdvertising.com