David Huron, Professor at the School of Music (Ohio State University) describes the functions of music in Advertising - One of the purposes is entertainment. Music makes commercials more appealing by adding aesthetical value to it. Moreover, music supports the structure and continuity of an ad by e.g. emphasizing certain parts. Music also adds memorability to commercials. A popular song, for example, can help to create a lasting impression in the viewer’s mind.

Finally, songs can also provide a message without the viewers consciously noticing it through the lyrics. As mentioned before, different music genres target different kinds of audiences. The right use of music can lead to an increase in sales, but the wrong one can lead to a lot of damage for the company #championscreate

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