Content distribution plans have never been more important than today. A content distribution plan is a strategic guide that helps an organization disseminate its content, whether it’s promoting the latest blog post or sharing a new ebook. Publishing content can only take you so far; a content distribution plan makes sure that content is seen by the world. Content distribution plans are increasingly important because of the amount of data that individuals and brands are creating each minute.
89% of marketers say awareness is their brands #1 goal therefore there’s a whole lot of content being produced each minute and it’s pretty damn noisy. To cut through the noise and grab their attention, you not only have to produce quality content consistently but also do a killer job distributing it.
Producing content is one thing - distributing it is another. Without distribution, your content won’t reach your target audience. They won’t know about your product, what it does and how it can help them reach their goals. They’ll have no clue why they should park their marketing dollars with your brand rather than your competitor. You won’t have enough leads to sell your product to.
But content distribution has always been regarded as the Achilles’ heel of content marketing. Not everyone knows how to do it right. For most businesses, content distribution means dumping links on social media, spamming forums, and running ill-planned ad campaigns in hopes of generating leads. They forget that not every content distribution channel is suited for their business, and that even if a channel works, it won’t give them the same results each time. To get consistent sales leads from your blogs, ebooks, email newsletter, podcasts, webinars, and any other content assets, you not only need exceptional content but also a solid content distribution plan. We are talking about the kind of stuff that drives brand awareness, generates leads, and opens the door to conversations with your prospects.
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