Prepared for
Mniam Mniam — Milton Keynes
Digital Audit & New Quote
Craft kebab, zapiekanki, hot dogs and loaded fries — premium Polish street food · Watling Street, MK5 8AA
Plans: 20–30 physical locations, with the food van running as a separate revenue stream across Milton Keynes, Northampton and beyond.
£3,500
£700 / month × 5
£6,800
£850 / month × 8
Previous quote
£2,500
November 2024 · No longer valid
Where Mniam Mniam stands today
The foundation is strong. This proposal is about turning an existing audience into a working digital business — not starting from zero.
7,432 Facebook likes — one of the strongest local followings in its category in the UK
4.8★ Google with 492 reviews — a near-perfect score in a very demanding segment
98% recommendations across 267 Facebook reviews
An existing site with 75 products and prices — a foundation to repair, not to build from scratch
A unique niche: craft kebab with a Polish twist — not another generic kebab, a product with a story
Mniam Mniam On Wheels — a food van with a 5-star hygiene rating, working MK and Northampton with almost no digital presence
A developed visual brand — logo, photography and a consistent style
Mniam Mniam has what most restaurants with a technology problem lack: real, documented demand. 7,432 fans, 4.8 stars and 492 reviews prove the product sells itself. And now there's a food van travelling to Northampton — a separate events market (corporate catering, festivals, weddings) with no digital booking infrastructure at all. Two channels ready to switch on.
What changed since the 2024 quote
The November 2024 quote of £2,500 answered a different brief. Three things have changed since then — this proposal addresses all of them.
The previous developer didn't deliver
An app was built that doesn't work — payments in particular are broken, which directly blocks online orders. That developer has since committed to a refund.
Franchise plans changed the brief
Mniam Mniam has announced plans to grow to 20–30 locations. That is a very different technical problem from a single restaurant with a broken checkout.
Almost two years have passed
The priority now isn't only repair — it's building a platform that won't need rebuilding at every new opening.
What's blocking growth
Eight findings from the digital audit, ordered by how much revenue each one is costing today.
Online payment system isn't working (delivery)
A customer visits the site, picks a kebab, goes to checkout — and can't pay. That's the core function of an online shop. Every one of those moments is a lost order.
Two separate domains: mniammniam-miltonkeynes.com and mniammniam.co.uk
A split brand identity online — SEO is divided between two domains instead of concentrated on one. Customers may land on the 'wrong' site. It needs consolidating.
No booking system for Mniam Mniam On Wheels (mobile catering)
The van travels to Northampton and other towns with zero digital booking infrastructure — no quote form, no availability calendar, no event portfolio. Every catering enquiry goes 'through a person', which caps the scale.
No multi-location architecture despite plans for 20–30 locations
The current site is built as a single shop. Scaling to 20–30 locations with separate menus, opening hours, delivery zones and ordering systems requires rebuilding from the foundations — it can't be 'added' to the existing structure.
No working mobile app
The previous developer was meant to deliver an app — no working solution arrived. A PWA (Progressive Web App) is the current standard for restaurants: it behaves like a native app with no store download.
4.8★ Google (492 reviews) and 7,432 Facebook likes aren't visible on the site
The brand's strongest social proof barely exists on the site itself. A customer arriving from outside Facebook never sees that track record.
Instagram following (726) is far below Facebook (7,432)
A 726 to 7,432 ratio suggests almost no visual content activity on Instagram — and food is the number one engagement category on that channel.
No loyalty or recurring-order system
With plans for 20–30 locations, a points programme or lunch subscription is the natural next step. No competitor in Milton Keynes offers this at that scale.
Our technical approach
One decision, made together in Month 1 after the code audit — repair the existing platform, or rebuild it properly.
If it can be repaired
If the existing code can be fixed while keeping multi-location scalability, we repair and extend it. No unnecessary rebuild — you don't pay for analysis time, and making the right technical call is our job.
If it has to be rebuilt
If the foundations are too unstable for a multi-location architecture, we build new from Month 1. Either way, the payment system (Stripe + PayPal) is repaired or rebuilt in Month 1 — absolute priority.
PWA — and why not the app stores
The previous developer built an "app" in the classic sense. A PWA (Progressive Web App) is the modern approach: a customer opens the site on their phone, installs an icon to their home screen, and gets full functionality — with no App Store or Google Play download, no Apple or Google fees and no approval wait. For restaurants it's the current standard: Starbucks, Pinterest and Twitter all run PWAs. It works on iOS and Android, supports push notifications and works offline.
Priority one in every scenario: online payments working. Every day the checkout is down is a day of lost delivery orders.
Two packages — 5 or 8 months
Same team, same standard. The difference is how far ahead we build for you.
£700 per month · no deposit for the full project
Repair the shop, launch the app, grow one location
Website + working payments + PWA + local SEO for Milton Keynes.
£850 per month · no deposit for the full project
Build once, scale to 20–30 locations
Everything in Package A, plus multi-location architecture, loyalty and location onboarding.
Choose Package A if…
your priority is a working online shop and a PWA for one location. The platform will serve 1–3 locations beautifully — scaling to 20–30 later would require a further project.
Choose Package B if…
scaling to 20–30 locations is a real plan for the next 1–2 years. We build the multi-location architecture now: a central owner panel, separate menus, hours and delivery zones per site, and a loyalty system. More now means £0 rebuild cost at every new opening.
Side-by-side breakdown
Month by month
Exactly what happens, in what order, and what you see at the end of each month.
Month 1
£700 / monthAudit the existing site + design and build the architecture. Repair or set up Stripe/PayPal as a day-one priority.
First online payments live
Month 2
£700 / monthNew site live with a working ordering and payment system. Domain consolidation (one brand, one URL). Migrate 75 products. On Wheels page + event booking form.
Shop working + catering online
Month 3
£700 / monthPWA — a mobile app on iOS and Android with no store download. Push notifications when an order is ready. On Wheels event portfolio in the gallery.
Customers order from their phone like an app
Month 4
£700 / monthLocal SEO for Milton Keynes — optimisation and target keywords. Google Maps visibility. 4.8★ reviews embedded on the homepage. SEO for 'food van hire Milton Keynes'.
Organic traffic from Google grows (restaurant + catering)
Month 5
£700 / monthInstagram content plan (restaurant + On Wheels) and content calendar. Reports: orders, traffic, conversion and catering enquiries. System guide and technical documentation.
Fully ready to scale
What it returns
Every part of this project is tied to a number you can watch.
The strongest argument for Package B
If Mniam Mniam opens 20 locations within two years, without multi-location architecture every new opening needs a new site or another rebuild — £2,000 to £5,000 each. At 20 locations that is £40,000–100,000 in additional technical cost. Package B costs £6,800 and removes that problem entirely.
Why Radka Advertising
And why this is the right moment to do it.
The previous developer took the money and didn't deliver a working product — we quote realistically, because we care about the long-term relationship, not a one-off job
We work with ambitious food businesses in the UK every day — we understand the market, the customers and the communication
Featured by 450+ global media outlets — the brand standing behind this commitment is credible
The technical decision (repair or rebuild) will be made with you after the code audit — we don't force a solution to earn more
One partner for the whole project: website + app + SEO + social — no coordination between firms blaming each other
Mniam Mniam has already had one developer who didn't deliver. We understand that trust has to be rebuilt. That's why we propose a monthly structure — you pay for a month, you see the results, you decide whether to continue. We don't take a lump-sum deposit for the entire project upfront.
Next step
Choose the package that fits, sign the agreement together on our call, then start the monthly retainer by card.
Your selection
No package chosen yet
Select Package A or Package B above and your summary will appear here — ready to confirm on our call.
Agreement & signature
Complete both parties below and sign on screen during the call. Your completed copy prints or saves as a PDF with the signature included.
Client
Signing party
Signature
Date: 10 Nov 2026
Radka Advertising
Countersigning party
Signature
Date: 10 Nov 2026
By signing, both parties accept the package selected above, its monthly retainer and the 30-day price validity. Monthly invoices begin on the start date agreed on the call.
Start the monthly retainer
Choose Package A or Package B above and the Stripe payment link for that monthly retainer appears here, ready to use during the call.
Confidential — prepared exclusively for Mniam Mniam. Prices valid for 30 days from the audit date (June 2026).
Choose a package
Package A £700 · Package B £850