Typography refers to the art of arranging type. By using decisive typography you can create interest within your advert, as well as making the advert reading aspect effortlessly. This is a great way to grab readers attention making them more likely to read your advert, and hopefully purchase from your company, or recommend you.

When it comes to branding your business through advertising, typography is an important tool. Choosing the wrong font can give the wrong message, whereas choosing the right font can really drive the message home. 
Choosing the right words to use to get your message can sometimes be hard, words are powerful and depending on the design you use, as well as the type font can result in how the reader comprehends the information. You need to make sure your adverts are readable, the design and visual aspect of art also need to appeal to your brand. Imagine using comic sans on the Ministry of Health advert, for example, it just wouldn’t work. The message wouldn’t be taken seriously.

When you are trying to make your advert a success you need to make sure you are using the correct font, point size, colour, and letter spacing. All these small details can be the difference between your advert being a success or being a failure #innovate

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