Businesses use advertising to accomplish varied goals, and companies place those ads in diverse media to further business goals.

1. Product Introduction and Awareness - when a business introduces a new product, advertising provides a means to make a large market aware of the product. Ads often focus on the product's solution to a common problem, such as a new cell phone's touted ability to solve the "dropped call" problem.

2. Product Sale Events - advertising provides an effective way to inform the market about limited-time product sale events. Sale-based ads can be generated by local retail outlets, or can originate from the product's national manufacturer. In many cases, the national manufacturer shares the cost of the ad with the local retailer. This type of advertising is called co-op advertising, and commonly uses manufacturer-supplied graphics and ad templates. The local retailer's name appears as the local product outlet.

3. Product Differentiation from Competitors - businesses frequently use advertising to show how their product has more benefits, or is more effective, than similar competitors' products. In some cases, the retailer feels it's necessary to advertise because the competition is blanketing newspaper pages or television airwaves with its own ads. Unless other market retailers that aggressively highlight their own products, they are likely to be overlooked in the minds of consumers.

4. Product Breakthroughs and Advancements - advertising is used to communicate dramatic product breakthroughs. Institutional Advertising to Promote a Good Image - type of advertising isn't really designed to increase sales, but is structured to promote a good image of the company or product. This perception will hopefully translate into future sales. even if the consumer doesn't buy the product right now, the company will have kept its name in front of its consumer market.

Questions / Enquires - hello@RadkaAdvertising.com