Without advertising of any kind, businesses DO fail all the time.

They may resist for a few years, in the state of a “financial zombie” - nor dead, or alive - and then quietly disappear.

Because THIS is true: One can have the best product or service on the face of the planet, but if no one knows about it, it’ll make no difference - they might as well have the WORST product or service.

Why do you think Coca Cola - the company with the highest “awareness level” in the world - spends hundreds of millions of pounds a year on advertising?

To stay relevant and top-of-mind… and to make you reach for a bottle just to “taste the feeling”. We live in a busy world.

We ourselves are busy and keep endless to-do lists.

That makes it easy to forget about a product or service unless we need it right away. (The hospital is not top-of-mind unless we get hurt and need to make a trip to Emergency. And when we do, we go to the closest one available…) By advertising, you “engrave” your product or service in the mind of your prospects and clients, so when they DO need it they reach for yours, instead of the competition.

Questions / Enquires - hello@RadkaAdvertising.com